Rs. 2,00,000

Description: India’s largest auto manufacturer, Maruti is planning to launch another small car model Maruti Cervo in entry level segment in the Indian auto market. Maruti is working aggressively to launch Maruti Cervo in Indian market as a counter attack to Tata Nano which has stormed the auto market with its ultra low cost. Maruti is a market leader for small car market but the launch of Tata Nano has affected heavily the sales of Maruti 800. It is expected that the Maruti Cervo will be priced in the range of Rs 1.5 to 2 lacs. To reduce its manufacturing cost Maruti Suzuki may reduce some features from the original model which is available in Japan. It is also expected that after the launch Maruti Cervo will overtake the company’s most popular models Maruti 800 and Maruti Alto. It is expected that Maruti Cervo will be launched in the Indian auto market by the first quarter of 2012. It is expected that the Maruti Cervo price will fall in the range of Rs 1.5 lacs to Rs 2 lacs.