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Manager and Sr Manager - Marketing job in delhi

  • Offer Ad
  • March 13, 2015
    Date Posted

 Manager and Sr Manager - Marketing job in delhi

Additional Information

Published in Online
Experience 3 year- 5 years
Company Name Videocon Industries Ltd
Function Other
Designation Marketing
Education Graduate
Type of Company Company
State Delhi
City Delhi

Ad Description

Manager and Sr Manager - Marketing job in delhi.
Job Description: Develop & Execute marketing plan: Understand Business Plan objective and plan activities with regional flavour & territory-wise (need based) Develop & execute marketing plan within budget to support business objective & targets Brand-wise& Product wise focus for keeping regular brand recalls to achieve Business Plan Develop ATL and BTL communication, region specific events and promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points. Increase in Brand saliency across VG Brands through: In depth consumer understanding & need gaps, Brand initiatives, Micro marketing strategies & initiatives to meet specific market requirements and Judicious distribution of budgets Manage all media initiatives including creative development to ensure sufficient exposure and reach to the right Target Audience. Media vehicles not limited to Print, TV, Radio, Digital etc. Manage all agencies Creative / Media planning/ interactive / BTL on an on-going basis for smooth operations and value add to client Vendor Negotiation, appointment and execution, Timely availability of Catalogues / POPs, Product literature. ISD Management. To keep track of competitors marketing strategies and develop unique strategies for new product launch Design & Innovation management: To ensure brand communication is clear, uniform & innovative as per brand guidelines Salary: Not Disclosed by Recruiter Industry: Consumer Electronics / Appliances / Durables Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category:Marketing Role:Marketing Manager
Keyskills BTL ISD Management Media Planning Vendor Management Campaign Management Event Management Exhibitions
Desired Candidate Profile Education- UG: Any Graduate - Any Specialization PG:MBA/PGDM - Advertising/Mass Communication, Marketing Doctorate:Doctorate Not Required

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