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Job for Manager - Trade Marketing - Mumbai

  • Offer Ad
  • February 27, 2014
    Date Posted

Job for Manager - Trade Marketing - Mumbai

Additional Information

Published in Online
Experience 3 year- 5 years
Company Name Godrej and Boyce Mfg. Co. Ltd
Function Other
Designation Marketing
Education Graduate
Type of Company Company
State Maharashtra
City Mumbai

Ad Description

Job for Manager - Trade Marketing - Mumbai.
Job Description KRA:- - Canvasser Management - Brand Visibility Management - Event Management - MIS Management JD:- - Brand Visibility Management: - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs - Identify cost effective OOH media for improving brand visibility - Event Management: - Prepare on-ground event calendar for the Branch - Evaluate and recommend productive exhibitions, road-shows, melas etc. - Modern Trade: - Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state - Responsible for driving promotion activities in key accounts - Canvasser Management: - Identify outlets for recruitment & placement of canvassers - Track productivity-cost acquisition per appliance - Impart training on product and selling skills - MIS Management: - Monitor and report daily secondary sales of appliances - Weekly MOP tracking and reporting - Analyze and report effectiveness of exhibitions, road-shows & melas. - Canvasser productivity and cost effective analysis - Monitor competitors- marketing activities & provide constant feedback to HO Salary: Best in the industry Industry: Consumer Electronics / Appliances / Durables Farea: Marketing, Advertising, MR, PR, Media Planning Role Category: Marketing Role: Marketing Manager Keyskills: Trade Marketing Canvasser ManagementCanvasserATL BTL Exhibitions MelasMarket activation
Desired Candidate Profile Education: UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required.

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